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A choice model of utility maximization and regret minimization

Hur, Taegyu; Allenby, Greg M. - In: Journal of marketing research 59 (2022) 6, pp. 1235-1251

Persistent link: https://www.econbiz.de/10013474533

Non-linear pricing effects in conjoint analysis

Liu, YiChun Miriam; Brazell, Jeff D.; Allenby, Greg M. - In: Quantitative marketing and economics : QME 20 (2022) 4, pp. 397-430

Persistent link: https://www.econbiz.de/10013457369

Is your sample truly mediating? : Bayesian analysis of heterogeneous mediation (BAHM)

Dyachenko, Tatiana L.; Allenby, Greg M. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 116-141

Persistent link: https://www.econbiz.de/10014314345

Economic analysis of charitable donations

Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 40-57

This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one's own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the...

Persistent link: https://www.econbiz.de/10012116512