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Using active empathetic listening to build relationships with major-gift donors

Drollinger, Tanya - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10011847858

Endorsement practice : how agencies select spokespeople

Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582

Persistent link: https://www.econbiz.de/10003797985

Salesperson's listening ability as an antecedent to relationship selling

Drollinger, Tanya; Comer, Lucette B. - In: The journal of business & industrial marketing 28 (2013) 1, pp. 50-59

Persistent link: https://www.econbiz.de/10009723091

Store within a store : matched versus mismatched image perceptions

Banerjee, Abhijit; Drollinger, Tanya - In: Journal of retailing and consumer services 36 (2017), pp. 53-61

Persistent link: https://www.econbiz.de/10011697882

Endorsement Practice: How Agencies Select Spokespeople

Erdogan, B.Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582

Persistent link: https://www.econbiz.de/10008163235

Salesperson's listening ability as an antecedent to relationship selling

Drollinger, Tanya; Comer, Lucette B. - In: The journal of business & industrial marketing 28 (2012) 1, pp. 50-59

Persistent link: https://www.econbiz.de/10010073808

Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?

Erdogan, B.Zafer; Drollinger, Tanya - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 71-78

Persistent link: https://www.econbiz.de/10008124689

Salesperson's listening ability as an antecedent to relationship selling

Drollinger, Tanya; Comer, Lucette B. - In: The journal of business & industrial marketing 28 (2013) 1, pp. 50-59

Persistent link: https://www.econbiz.de/10010052959

Development and validation of the active empathetic listening scale

Drollinger, Tanya; Comer, Lucette B.; Warrington, … - In: Psychology & marketing 23 (2006) 2, pp. 161-180

Persistent link: https://www.econbiz.de/10006955848

Salesperson's listening ability as an antecedent to relationship selling

Drollinger, Tanya; B. Comer, Lucette - In: Journal of Business & Industrial Marketing 28 (2013) 1, pp. 50-59

Purpose – In this study, active empathetic listening is purposed as being an antecedent to a salesperson's communication skill, ability to maintain quality relationships and build trust. The study proposes that communication skill, relationship quality and trust all moderate the relationship...

Persistent link: https://www.econbiz.de/10014843157