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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Why customer participation matters
Merlo, Omar; Eisingerich, Andreas B; Auh, Seigyoung - In: MIT sloan management review 55 (2013/14) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
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The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry
Auh, Seigyoung; Merlo, Omar - In: Industrial marketing management : the international … 41 (2012) 5, pp. 861-873
Persistent link: https://www.econbiz.de/10009656237
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The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar; Eisingerich, Andreas; Auh, Seigyoung; … - In: Business horizons 61 (2018) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
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Need for cognitive closure and information search strategy
Choi, Jong An; Koo, Minkyung; Choi, Incheol; Auh, Seigyoung - In: Psychology & marketing 25 (2008) 11, pp. 1027-1042
Persistent link: https://www.econbiz.de/10003774625
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Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung; Shih, Eric; Yoon, Yeosun - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 292-303
Persistent link: https://www.econbiz.de/10003793880
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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10003893183
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Unpacking the relationship between an innovation strategy and firm performance : the role of task conflict and political activity
De Clercq, Dirk; Menguc, Bulent; Auh, Seigyoung - In: Journal of business research : JBR 62 (2009) 11, pp. 1046-1053
Persistent link: https://www.econbiz.de/10003896904