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Guanxi practice and Chinese buyer-supplier relationships : the buyer's perspective
Chen, Zhengyi; Huang, Ying; Sternquist, Brenda J. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 569-580
Persistent link: https://www.econbiz.de/10009159486
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Japanese retail-buyer-supplier relationships : does performance matter?
Chung, Jae-Eun; Sternquist, Brenda J.; Chen, Zhengyi - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10003728566
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The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure
Sternquist, Brenda J.; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10003699332
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Retailers' foreign market entry decisions : an institutional perspective
Huang, Ying; Sternquist, Brenda J. - In: International business review : the official journal of … 16 (2007) 5, pp. 613-629
Persistent link: https://www.econbiz.de/10003570801
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
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The effects of the salesperson's characteristics on buyer-seller relationships
Choi, Yonghoon; Huang, Ying; Sternquist, Brenda J. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 616-625
Persistent link: https://www.econbiz.de/10011339832
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A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying; Sternquist, Brenda J.; Zhang, Chun; … - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
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Predicting market orientation: Chinese retailers in a transitional economy
Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379
Persistent link: https://www.econbiz.de/10008406293
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SPECIAL ISSUE: THE SUPPLY CHAIN - Buyer-Supplier Relationships in China - A study Suggests that state-owned retailers behave much like their privately owned counterparts. Plus: Buy...
Sternquist, Brenda; Chen, Zhengyi; Huang, Ying - In: The China business review : the magazine of the … 30 (2003) 5, pp. 34-37
Persistent link: https://www.econbiz.de/10007460230
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Predicting market orientation: Chinese retailers in a transitional economy
Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International Journal of Retail & Distribution Management 38 (2010) 5, pp. 360-378
Purpose – The purpose of this paper is to provide an investigation of market orientation of retailers in China, an emerging economy. Several predictors of Chinese retailers' market orientation are examined. Design/methodology/approach – Using survey data collected from 99 retailers in China,...
Persistent link: https://www.econbiz.de/10014803476