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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
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International journal of electronic customer relationship management : IJECRM
Genève [u.a.] : Inderscience Enterprises - 1.2007/08 -
Persistent link: https://www.econbiz.de/10003744848
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Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10003745457
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e-shop : transactional dimensions
Ram, Manoranjan P.; Pitchaiah, G. - In: Enterprise information systems and technology, (pp. 69-85). 2008
Persistent link: https://www.econbiz.de/10003764757
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A framework for evaluating the business value of customer data in hospitality
Piccoli, Gabriele - In: Journal of hospitality & leisure marketing : the … 17 (2008) 1/2, pp. 4-29
Persistent link: https://www.econbiz.de/10003766539
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Information systems continuance intention of web-based applications customers : the case of online-banking
Vatanasombut, Banphot; Igbaria, Magid; Stylianou, Antonis C. - In: Information & management : the internat. journal of … 45 (2008) 7, pp. 419-428
Persistent link: https://www.econbiz.de/10003777683
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Customer Relationship Analytics : praktische Anwendung des Data Mining im CRM
Neckel, Peter; Knobloch, Bernd - 2005 - 1. Aufl.
Gezieltes Schaffen und Erhöhen des Kundenwertes durch Management der Kundenbeziehungen ist das Hauptanliegen des Customer Relationship Managements. Das Buch vermittelt fundierte Kenntnisse, wie systematisch das dafür nötige Kundenwissen mithilfe von Data-Mining-Analysen gewonnen werden kann....
Persistent link: https://www.econbiz.de/10002504212
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Service oriented enterprises
Khoshafian, Setrag N.; Khoshafian, Setrag - 2007
Service-oriented methodologies -- Service definition, discovery, and deployment -- Service-oriented architectures -- Business process management -- Security quality and management -- The service-oriented enterprise
Persistent link: https://www.econbiz.de/10003328009