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Strategic marketing as a managerial approach for enhancing the competitiveness of the tourism business sector in Egypt
Eraqi, Mohammed I. - In: International journal of services and operations management 7 (2010) 4, pp. 483-500
Persistent link: https://www.econbiz.de/10008749720
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Strategic planning in brand management
Miller, Adan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009678371
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Das kompetenzorientierte Management der touristischen Destination : Identifikation und Entwicklung kooperativer Kernkompetenzen
Fischer, Elisabeth - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003801742
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Wettbewerbsvorteile durch Wissensmanagement in Nischenmärkten von Affinity Groups : Gedanken zur Notwendigkeit einer neuen Interpretation von Wissensmanagement als Wettbewerbsvorte...
Schertler, Walter - In: Management Development : Wandel der Anforderungen an …, (pp. 147-163). 2008
Persistent link: https://www.econbiz.de/10003734713
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Culinary tourism assets and events : suggesting a strategic planning tool
Sotiriadis, Marios D. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1214-1232
Persistent link: https://www.econbiz.de/10011403054
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Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games : implications from extracted tacit knowledge
Singh, Neha; Hu, Clark - In: Tourism management : research, policies, practice 29 (2008) 5, pp. 929-939
Persistent link: https://www.econbiz.de/10003750806
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Strategisches Management von Destinationen im Alpenraum
Pechlaner, Harald - In: Perspektiven im strategischen Management : Festschrift …, (pp. 219-238). 1998
Persistent link: https://www.econbiz.de/10001305082
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Tourist destination value influences the strategic behaviour of airline firms
Domínguez-CC, Marta; Casanueva, C.; Gallego, A. - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588648
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Tourism marketing : a strategic approach
Ray, Nilanjan (ed.) - 2017
Persistent link: https://www.econbiz.de/10013182634