Similar Search Results - EconBiz

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard R.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Persistent link: https://www.econbiz.de/10003987461

Marketing and innovation management : an integrated perspective

Ofek, Elie; Toubia, Olivier - 2009

Persistent link: https://www.econbiz.de/10008652394

The effect of a market orientation, entrepreneurial orientation, and technological capability on innovativeness : a study of young biotechnology ventures in the United States and i...

Renko, Maija; Carsrud, Alan L.; Brännback, Malin - In: Journal of small business management : JSBM ; a joint … 47 (2009) 3, pp. 331-369

Previous research suggest that in order to excel in innovativeness, a firm should simultaneously be market oriented, proactive, and willing to take risks, as well as have access to superior technological assets and capabilities. However, the contribution of these factors on innovative outcomes...

Persistent link: https://www.econbiz.de/10003874310

Marketing innovation : sources, capabilities and consequences at airports in Europe's peripheral areas

Halpern, Nigel - In: Journal of air transport management 16 (2010) 2, pp. 52-58

Persistent link: https://www.econbiz.de/10003944923

Selected papers from the Air Transport Research Society Conference, Athens, 2008

Gudmundsson, Sveinn Vidar (contributor) - Air Transport Research Society - 2010

Persistent link: https://www.econbiz.de/10003945135

Strategic brand concept-image management

Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010

Persistent link: https://www.econbiz.de/10003924111

Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks

Pfeffermann, Nicole - In: Strategies and communications for innovations : an …, (pp. 257-289). 2011

Persistent link: https://www.econbiz.de/10008987452

The linkage between strategy and communication for innovation

Pfeffermann, Nicole; Hülsmann, Michael - In: Strategies and communications for innovations : an …, (pp. 185-192). 2011

Persistent link: https://www.econbiz.de/10008987465

The scent of innovation : towards an integrated management concept for visual and scent communication of innovation

Pfeffermann, Nicole - In: Strategies and communications for innovations : an …, (pp. 163-181). 2011

Persistent link: https://www.econbiz.de/10008987526

An integrated approach to communications in the open innovation process

Bruhn, Manfred; Ahlers, Grit Mareike - In: Strategies and communications for innovations : an …, (pp. 133-152). 2011

Persistent link: https://www.econbiz.de/10008987602

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