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Means-end relations: hierachies or Network? : an inquiry into the (a)symmetry of means-end relations
Rekom, Johan van (contributor); Wierenga, Berend (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660043
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Building stronger channel relationships through information sharing
Smit, Willem (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709616
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Beslissingsondersteunende systemen en besluitvorming in marketingsmanagement
Wierenga, Berend (contributor) - In: Informatie en kennis in de economie : …, (pp. 529-547). 1998
Persistent link: https://www.econbiz.de/10001463572
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Case-based reasoning systems : from automation to decision-aiding and stimulation
Dutta, Soumitra; Wierenga, Berend; Dalebout, Arco - 1996
Persistent link: https://www.econbiz.de/10000947325
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Consumer behaviour in respect of milk in the Netherlands
Termorshuizen, J. G. - In: European review of agricultural economics : ERAE 13 (1986) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10001019040
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The effectiveness of case-based reasoning : an application in sales promotions
Althuizen, Niek A. P. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772056
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New product announcements as market signals : a content analysis in the DRAM chip industry
Popma, Wybe T. (contributor); Waarts, Eric (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772094
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A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime; Lans, Ralf van der; Wierenga, Berend - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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Handbook of marketing decision models
Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...
Persistent link: https://www.econbiz.de/10012396238
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Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 69-99
Persistent link: https://www.econbiz.de/10011671934