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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo; Guan, Xu; Mei, Wanxia - In: International journal of production economics 258 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young; Choi, Kang Jun; Kwack, So Yean - In: International journal of market research 65 (2023) 6, pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
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Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di; Wang, Hu - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
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A study on agency sales promotion of distribution channels by using clustering analysis : the case of medical device company
Lee, Jae Beom; Shin, Yong Jae - In: Journal of world economic review 15 (2020) 2, pp. 111-120
Persistent link: https://www.econbiz.de/10012631168
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Challenge or opportunity? : impact of a two-invoice mechanism on pharmaceutical supply chains with channel promotion
Huang, Weixiang; Sang, Qingyuan; Zhou, Wenhui; Zhu, Han - In: International journal of production economics 270 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015049384
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Principles and practice of newspaper sales in Nigeria$nAbiola Ayankunbi
Ayankunbi, Abiola - 2018
Persistent link: https://www.econbiz.de/10014465393
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Manufacturer's channel strategy in live streaming e-commerce supply chain
Ma, Rong; Yang, Tianjian - In: Managerial and decision economics : MDE ; the … 45 (2024) 4, pp. 2087-2107
Persistent link: https://www.econbiz.de/10014537202
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Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011965788
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Erfolgreiche ECR-Kooperationen : vertikales Marketing zwischen Industrie und Handel ; [mit Fallbeispielen, Checklisten, Planungstools]
Schmickler, Marc; Rudolph, Thomas - 2002
Persistent link: https://www.econbiz.de/10001617568