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Mobile marketing in the retail...
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Consumer behaviour
36
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35
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Marketingmanagement
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Shankar, Venkatesh
162
Venkatesh, Alladi
60
Pan, Xing
14
Ratchford, Brian T.
14
Hofacker, Charles
13
Varadarajan, Rajan
13
Chen, Steven
9
Bolton, Ruth N.
8
Dotzel, Thomas
8
Naik, Prasad
8
Kushwaha, Tarun
7
Narang, Unnati
7
Yadav, Manjit S.
7
Berry, Leonard L.
6
Azar, Pablo
5
Dholakia, Nikhilesh
5
Fuller, Matthew
5
Lilien, Gary L.
5
Pillai, Kishore Gopalakrishna
5
Ailawadi, Kusum L.
4
Bayus, Barry L.
4
Carpenter, Gregory S.
4
Donthu, Naveen
4
Gauri, Dinesh K.
4
Kalaignanam, Kartik
4
Rizley, Ross
4
Sorescu, Alina
4
Sultan, Fareena
4
Vitalari, Nicholas P.
4
Aggarwal, Praveen
3
Aravindakshan, Ashwin
3
Bezawada, Ram
3
Digerfeldt-Månsson, Theresa
3
Grønhaug, Kjell
3
Hanson, Nicole
3
Inman, J. Jeffrey
3
Liu, Yan
3
Meyer, Jeffrey
3
Montoya, Detra Y.
3
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1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Journal of retailing
18
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
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7
European Journal of Marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing theory
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Mays Business School Research Paper
5
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4
Handbook of marketing strategy
4
Management Science
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Report / Marketing Science Institute
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Harvard-Business-Manager : das Wissen der Besten
2
Journal of Consumer Research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Legends in marketing
2
Retailing in the 21st century : current and future trends
2
Telecommunications Policy
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in applied microeconomics : a research annual
1
Australasian marketing journal
1
Boston U. School of Management Research Paper
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Contemporary consumer culture theory
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Creativity and Innovation Management
1
Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
145
OLC EcoSci
58
RePEc
22
Other ZBW resources
10
BASE
3
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3
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31
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
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32
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
33
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
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34
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
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35
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
Saved in:
36
Allocation of marketing resources
Shankar, Venkatesh
- In:
The Routledge companion to strategic marketing
,
(pp. 208-230)
.
2021
Persistent link: https://www.econbiz.de/10012498495
Saved in:
37
How Artificial Intelligence (AI) is reshaping retailing?
Shankar, Venkatesh
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 6-11
Persistent link: https://www.econbiz.de/10011958242
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38
Shopper Marketing
Shankar, Venkatesh
-
2011
Persistent link: https://www.econbiz.de/10009617853
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39
The influence of objects on creativity
Chen, Steven
;
Chandler, Jennifer
;
Venkatesh, Alladi
- In:
Creativity and Innovation Management
29
(
2020
)
3
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012281266
Saved in:
40
Liberatory postmodernism and the reenchantment of consumption
Firat, A. Fuat
;
Venkatesh, Alladi
-
2009
Persistent link: https://www.econbiz.de/10003832717
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