Narrow search
Showing 51 - 60 of 120,577
Cover Image
Consumer affinity as a key factor to mitigate reluctance to buy foreign products : the moderating role of organic and induced image to counteract negative communication campaigns a...
Serrano-Arcos, M. Mar; Fernández, Raquel Sanchez; … - In: Oeconomia Copernicana 15 (2024) 2, pp. 717-763
Persistent link: https://www.econbiz.de/10014636093
Cover Image
Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin; Ertem, Pelin Sürücü - In: Journal of food products marketing 14 (2008) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
Cover Image
Chancen und Barrieren deutscher Produkte und Dienstleistungen in Polen
Ahlert, Dieter; Berentzen, Johannes; Eistert, Carolin; … - 2007
Persistent link: https://www.econbiz.de/10003772660
Cover Image
Positioning strategies against nations with perceived quality advantages
Becker, Kip - In: Journal of transnational management : the official … 14 (2009) 1, pp. 74-99
Persistent link: https://www.econbiz.de/10003860171
Cover Image
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
Verlegh, Peeter W. J. - In: Journal of international business studies : JIBS ; an … 38 (2007) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10003487513
Cover Image
Der Herkunftslandeffekt : eine kritische Würdigung des State of the Art
Mai, Robert - 2010
Persistent link: https://www.econbiz.de/10003990748
Cover Image
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Cover Image
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
Cover Image
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Cover Image
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317