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Zavyalova, Anastasiya - In: Organization theory meets strategy, (pp. 171-188). 2024

Persistent link: https://www.econbiz.de/10014457417

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-25

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

Persistent link: https://www.econbiz.de/10012655116

Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company

Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633

Persistent link: https://www.econbiz.de/10012178416

The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention

Nel, Kara; Erasmus, Pierre; Mans-Kemp, Nadia - In: Journal of economic and financial sciences : JEF 14 (2021) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10013363194

The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation

Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195

Persistent link: https://www.econbiz.de/10010517060

Image und Reputation

Lies, Jan - In: Public Relations : ein Handbuch, (pp. 106-112). 2008

Persistent link: https://www.econbiz.de/10003767116

The Influence of Public Relations and Communication Functions on Perceptions of Organizational Success, Innovation and Reputation

Blotnicky, Karen A.; Thurlow, Amy - 2021

Drawing on survey data gathered from senior public relations officers within Canadian organizations, this paper explores the extent to which the integration of the public relations function in strategic decisionmaking impacts the achievement of positive organizational outcomes. Three measures of...

Persistent link: https://www.econbiz.de/10014086729

Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?

Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142

reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is … made to investigate the indirect effect between corporate identity and investors' behavioral decision making via corporate … investors' behavioral decision-making. In addition, Results supported the indirect effect between corporate identity and …

Persistent link: https://www.econbiz.de/10012210477

The adaptive character of thought: how (social) perceptions influence decision-making

Männel, Sandra C. S. - 2020

Persistent link: https://www.econbiz.de/10012484302

Things can get worse : how mismanagement of a crisis response strategy can xouse a secondary or double crisis : the example of the AWB corporate scandal

Grebe, Sasha Karl - In: Corporate communications : an international journal 18 (2013) 1, pp. 70-86

Persistent link: https://www.econbiz.de/10009711778

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