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How strong and generalisable is the generation Y effect? : a cross-cultural study for wine
Mueller, Simone; Remaud, Hervé; Chabin, Yann - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 125-144
Persistent link: https://www.econbiz.de/10009244344
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How Strong and Generalisable is the Generation Y Effect? A Cross-Cultural Study for Wine
Mueller Loose, Simone - 2012
Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older generations. The comparison spans seven culturally different markets.Design/methodology/approach – Large...
Persistent link: https://www.econbiz.de/10013101903
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Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof; Siemieniako, Dariusz - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
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Perceived versus actual knowledge of alcohol and halal food among food technology undergraduate students in a Malaysian university
Anis Najiha Ahmad; Tajul Aris Yang; Wan Nadiah, Wan Abdullah - In: Journal of Islamic marketing : JIMA 6 (2015) 3, pp. 294-313
Persistent link: https://www.econbiz.de/10011457539
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Does banning carbonated beverages in schools decrease student consumption?
Lichtman-Sadot, Shirlee - In: Journal of public economics 140 (2016), pp. 30-50
Persistent link: https://www.econbiz.de/10011654468
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A lifestyle typology to model young male drinking and driving
Lastovicka, John L. (contributor) - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10001068365
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Understanding alcohol consumption across countries
Clements, Kenneth W.; Lan, Yihui; Liu, Haiyan - In: Applied economics 52 (2020) 40, pp. 4421-4439
Persistent link: https://www.econbiz.de/10012259066
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Convergence in national alcohol consumption patterns : new global indicators
Holmes, Alexander J.; Anderson, Kym - In: Journal of wine economics 12 (2017) 2, pp. 117-148
Persistent link: https://www.econbiz.de/10011844271
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Understanding alcohol consumption across countries
Clements, Kenneth W.; Lan, Yihui; Liu, Haiyan - 2019
Persistent link: https://www.econbiz.de/10012208711
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Convergence in national alcohol consumption patterns : new global indicators
Anderson, Kym; Alexander, Holmes - 2017
Persistent link: https://www.econbiz.de/10011708320