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Esch, Franz-Rudolf
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Huber, Frank
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Tadajewski, Mark
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Meffert, Heribert
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Bruhn, Manfred
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Keller, Kevin Lane
76
Kotler, Philip
75
Melewar, T. C.
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Sheth, Jagdish N.
75
Malhotra, Naresh K.
69
Herrmann, Andreas
63
Hunt, Shelby D.
63
Kapferer, Clodwig
63
Homburg, Christian
62
Bauer, Hans H.
61
Ahlert, Dieter
60
Wiedmann, Klaus-Peter
54
Tomczak, Torsten
52
Kenning, Peter
50
Brown, Stephen
49
Kumar, V.
48
Balmer, John M. T.
47
Aaker, David A.
46
De Chernatony, Leslie
45
Green, Paul E.
45
Kuß, Alfred
44
Pepels, Werner
44
Sattler, Henrik
42
Bang, Nguyen
41
Merrilees, Bill
40
Wildner, Raimund
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
38
Decker, Reinhold
37
Diamantopoulos, Adamantios
37
Gierl, Heribert
37
Hair, Joseph F.
37
Hruschka, Harald
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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National Bureau of Economic Research
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Edward Elgar Publishing
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American Management Association
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Market Research Society
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6
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Journal of business research : JBR
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The journal of product & brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Overseas business reports : OBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Psychology & marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Marketing intelligence & planning
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Journal of strategic marketing
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Qualitative market research : an international journal
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Journal of Product & Brand Management
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Springer eBook Collection
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Journal of retailing
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Journal of marketing communications
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International journal of hospitality management
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Strategic Direction
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Asia Pacific journal of marketing and logistics
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Journal of historical research in marketing
109
Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft
97
Marketing Intelligence & Planning
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Journal of macromarketing : examining the interactions among markets, marketing, and society
96
The IUP journal of brand management : IJBRM
92
The marketing review
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Innovatives Markenmanagement
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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91
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
92
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
93
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
Saved in:
94
Structuring the market for heavy duty detergents: experiments in multidimensional scaling (MDS)
Asselbergs, Pim
;
Bogaerts, Eddy
-
1975
Persistent link: https://www.econbiz.de/10003477163
Saved in:
95
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
96
Aufsätze zur Selbstselektion und zum Messemanagement
Scheel-Kopeinig, Sabine
-
2010
Persistent link: https://www.econbiz.de/10008696504
Saved in:
97
Marketing analytics : the evolution of marketing research in the twenty-first century
Hauser, William J.
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003936869
Saved in:
98
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
99
Resource allocation in marketing
Raman, Kalyan
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10003976438
Saved in:
100
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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