Similar Search Results

Can brand identity predict brand extensions' success or failure?

Viot, Catherine - In: The journal of product & brand management 20 (2011) 3, pp. 216-227

Persistent link: https://www.econbiz.de/10009231619

Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht

Ringeisen, Petra - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009236163

When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism

Aggarwal, Pankaj; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 307-323

Persistent link: https://www.econbiz.de/10009581293

Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane - 2008 - 3. ed.

Persistent link: https://www.econbiz.de/10003722660

Strategic benefits of low fit brand extensions : when and why?

Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595

Persistent link: https://www.econbiz.de/10011411181

Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity

Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29

Persistent link: https://www.econbiz.de/10011411340

Consumer evaluation in new products : the perspective of situational strenght

Chang, Aihwa; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 806-826

Persistent link: https://www.econbiz.de/10011298083

Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)

Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102

Persistent link: https://www.econbiz.de/10001813931

Committing regicide: rebranding the Football Kingz

Bradbury, Trish; Catley, Bevan - In: International journal of sports marketing & sponsorship 9 (2007/08) 1, pp. 11-22

Persistent link: https://www.econbiz.de/10003678061

Consumer Evaluations of Product Line Brand Extension

Neerakkal, Joji Alex - 2011

This study looks into product line Brand Extension (BE) attitude among users of the brands Maruti 800 and Dove soap. The research question asked is: Does brand loyalty have an impact on product line BE attitude in highly competitive markets with plenty of fairly close substitutes? The...

Persistent link: https://www.econbiz.de/10013123533

A service of the

zbw