The article analyses the influence of the national cultures of Middle East and Kazakhstan on behaviour in socio-political environment. Socio-political environment in this research relates to the behaviour and values of Arabs and Kazakhs. The analysis suggests that Arabs and Kazakhs have many...

Culture influences both individual behavior and how businesses operate. Those working in both the business and policy arenas must understand other cultures and avoid ethnocentrism. Culture is defined as the "collective programming of the mind"; in the modern context it exists within national...

The authors examine the concept of customer benefits in business-to-business markets in an international context. They distinguish between core and add-on benefits, and they discuss product quality, service quality, flexibility, trust, joint action, and commitment of the supplier as determinants...