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Key Account Management für Investitionsgüter : (Anforderungen, Methodik, Erfolgsfaktoren)
Senn, Christoph - 1996
Persistent link: https://www.econbiz.de/10000955855
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Diffusion von Informationstechnik
Kuhlmann, Christian - 1997
Persistent link: https://www.econbiz.de/10000956496
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Opponenten im organisationalen Beschaffungsprozeß
Klöter, Ralf - 1997
Persistent link: https://www.econbiz.de/10000957736
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Kundendienst/Service und neue Medien : symbiotische Strategieansätze für die Investitionsgüterindustrie
Holzer, Michael W. - 1995
Persistent link: https://www.econbiz.de/10000958329
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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko - In: Industrial marketing management : the international … 37 (2008) 3, pp. 278-291
Persistent link: https://www.econbiz.de/10003713062