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3781
Online-Informationsverhalten von Business-to-Business-Käufern
Lüders, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012173136
Saved in:
3782
Überzeugende Angebote als Wettbewerbsvorteil im B2B : in neun Schritten zu besseren Offerten, mehr Abschlüssen und höheren Margen
Wunderlich, Marco
-
2022
Persistent link: https://www.econbiz.de/10012182604
Saved in:
3783
Customer-supplier relationships in B2B : an interaction perspective on actors in business networks
La Rocca, Antonella
-
2020
Persistent link: https://www.econbiz.de/10012183005
Saved in:
3784
Digitalisierung im B2B-Vertrieb : Ergebnisse verbessern mit digitalen Tools - Impulse zur Entscheidung und Umsetzung
Kober, Stephan
-
2020
Persistent link: https://www.econbiz.de/10012222045
Saved in:
3785
Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Sima, Herbert
;
Chung, Henry F. L.
;
Liu, Yulong
- In:
The journal of business & industrial marketing
39
(
2024
)
7
,
pp. 1406-1418
Persistent link: https://www.econbiz.de/10015083482
Saved in:
3786
B2B informal networking influences on relational outcomes in emerging and developed nations : a multiregional empirical study
Barry, James M.
;
Graça, Sandra Simas
;
Maskara, Pankaj Kumar
- In:
The journal of business & industrial marketing
39
(
2024
)
7
,
pp. 1419-1432
Persistent link: https://www.econbiz.de/10015083484
Saved in:
3787
Drivers of geographical indication food supply chain performance : a B2B network perspective
Polater, Abdüssamet
;
Hüseyinoğlu, Işık Özge Yumurtacı
- In:
The journal of business & industrial marketing
39
(
2024
)
7
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10015083486
Saved in:
3788
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
3789
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
3790
The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A.
-
2016
Persistent link: https://www.econbiz.de/10014011836
Saved in:
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