Zahay, Debra; Peltier, James; S. Krishen, Anjala; E. … - In: Journal of Business & Industrial Marketing 29 (2014) 1, pp. 63-74
Purpose – The objective of this paper is to investigate IMC metrics in the lens of an institution-wide change management process, and to do so, the authors develop and test an organizational data quality enhancement model. Design/methodology/approach – Qualitative research was conducted,...