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ECONIS (ZBW)
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Analyzing the use of TV miniseries for Korea tourism marketing
Lin, Yu-Shan
;
Huang, Jun-Ying
- In:
Journal of travel and tourism marketing
24
(
2008
)
2/3
,
pp. 223-227
Persistent link: https://www.econbiz.de/10003778001
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2
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
3
Topic evolution of innovation academic researches
Lin, Yu-Shan
- In:
Journal of small business strategy
26
(
2016
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10011446746
Saved in:
4
Foreign ownership, return volatility, and investment opportunities
Lee, Yen-Hsien
;
Pai, Tung-Yueh
;
Huang, Ya-Ling
;
Lin, Yu-Shan
- In:
Investment management and financial innovations
12
(
2015
)
4
,
pp. 61-69
Persistent link: https://www.econbiz.de/10011575003
Saved in:
5
GPTCCC: An instrument for measuring group package tour service
Wang, Kuo-Ching
;
Hsieh, An-Tien
;
Chou, Shu-Hui
;
Lin, Yu-Shan
- In:
Tourism management : research, policies, practice
28
(
2007
)
2
,
pp. 361-376
Persistent link: https://www.econbiz.de/10007390967
Saved in:
6
Internet blogs as a tourism marketing medium: A case study
Lin, Yu-Shan
;
Huang, Jun-Ying
- In:
Journal of business research : JBR
59
(
2006
)
10
,
pp. 1201
Persistent link: https://www.econbiz.de/10007387188
Saved in:
7
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-Chen
;
Lin, Yu-Shan
;
Guo, Ying-Zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-863
Persistent link: https://www.econbiz.de/10008344086
Saved in:
8
Internet blogs as a tourism marketing medium: A case study
Lin, Yu-Shan
;
Huang, Jun-Ying
- In:
Journal of Business Research
59
(
2006
)
10-11
,
pp. 1201-1205
Persistent link: https://www.econbiz.de/10005466303
Saved in:
9
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
10
More information, stronger effectiveness? Different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10007603401
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