Exploring attractive messages in group package tour newspaper advertisements
Year of publication: |
2009
|
---|---|
Authors: | Wang, Kuo-Ching ; Jao, Po-chen ; Lin, Yu-Shan ; Guo, Ying-zhi |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 5, p. 843-862
|
Subject: | Printwerbung | Print advertising | China | Japan | Thailand |
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