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Irreführende Werbung
Schmid, Christian - 1976
Persistent link: https://www.econbiz.de/10013394606
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Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar; Kesharwani, Ankit; Gautam, Vikas; … - In: International journal of business 27 (2022) 2, pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
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Research on unhealthy food and beverages advertising targeting children : systematic literature review and directions for future research
Srivastava, Ritu; Gupta, Parul - In: Australian journal of management 47 (2022) 4, pp. 749-772
Persistent link: https://www.econbiz.de/10013396320
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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Cracking the box or stretching its walls? : exploiting institutional plasticity in Iranian creative advertising
Ghaffari, Mahsa; Svystunova, Liudmyla; Jarvis, Lee - In: Human relations : towards the integration of the social … 75 (2022) 9, pp. 1707-1740
Persistent link: https://www.econbiz.de/10013397557
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Muutokset naistenlehtien mainosten sisällössä : 1959 - 1989
Penttilä, Satu; Vilkki, Leena - 1990
Persistent link: https://www.econbiz.de/10013398610
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Kommunikationspolitik im Marketing der württembergischen Weingärtnergenossenschaften
Wechsler, Bernd - 1996
Persistent link: https://www.econbiz.de/10013399012
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Consumers' response to weak unique selling propositions : implications for optimal product recommendation strategy
Caldieraro, Fabio; Cunha, Marcus - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 724-744
Persistent link: https://www.econbiz.de/10013399600