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Advertising : concepts and strategies
Gilson, Christopher; Berkman, Harold W. - 1980
Persistent link: https://www.econbiz.de/10000052468
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Consumer behavior
Berkman, Harold W.; Gilson, Christopher - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000055023
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A comparative analysis of chanel structures for two major household appliances in the United States, Italy, and West Germany
French, Norman D.; Shawver, Donald D.; Scotton, Donald W. - 1978
Persistent link: https://www.econbiz.de/10003094160
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Consumer behavior : concepts and strategies
Berkman, Harold W.; Gilson, Christopher C. - 1978
Persistent link: https://www.econbiz.de/10001779303
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Marketing update : dynamic marketing readings
Berkman, Harold W.; Fenyo, Jane K.; Hertz, Paul T.; … - 1977
Persistent link: https://www.econbiz.de/10001867729
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Consumer life styles and market segmentation
Berkman, Harold W.; Gilson, Christopher C. - In: Marketing update : dynamic marketing readings, (pp. 30-41). 1977
Persistent link: https://www.econbiz.de/10001897407
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Social class and consumer behavior : a review for the 70's
Berkman, Harold W.; Gilson, Christopher C. - In: Journal of the Academy of Marketing Science 4 (1976) 3, pp. 644-657
Persistent link: https://www.econbiz.de/10001897430
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How could anyone forget Harold W. Berkman?
Babin, Barry J.; Krey, Nina - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10012819725
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Consumer behavior : concepts and strategies
Berkman, Harold W.; Gilson, Christopher C. - 1978
Persistent link: https://www.econbiz.de/10004768589
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Advertising : concepts and strategies
Gilson, Christopher C.; Berkman, Harold W. - 1980
Persistent link: https://www.econbiz.de/10004778609