1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...

Chapter 1: Status as concept and social fact -- Part I: Theoretical perspectives -- Chapter 2: The manipulation of status: Causes and effects -- Chapter 3: Status and cognition: Decision making, policy implementation, and fallacies and biases in status ordered fields -- Part II: Empirical cases...