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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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Absorptive capacity and performance : the role of customer relationship and technological capabilities in high-tech SMEs
Tzokas, Nikolaos; Kim, Young Ah; Akbar, Hammad; … - In: Industrial marketing management : the international … 47 (2015), pp. 134-142
Persistent link: https://www.econbiz.de/10011313555
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Coopetition close to the customer : a case study of a small business network
Lindström, Tomas; Polsa, Pia - In: Industrial marketing management : the international … 53 (2016), pp. 207-215
Persistent link: https://www.econbiz.de/10011448286
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Aiming for a perceived partnership in relationship lending : a viable tool for differentiation in financial services?
Lundahl, Nicolaus; Silver, Lars - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 277-295
Persistent link: https://www.econbiz.de/10010394170
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Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva; Muñoz Gallego, Pablo A.; Pratt, … - In: Business horizons 57 (2014) 6, pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
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The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm
Sarapaivanich, Naruanard; Patterson, Paul G. - In: International small business journal : researching … 33 (2015) 8, pp. 882-900
Persistent link: https://www.econbiz.de/10011384220
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Durch Qualitätsoffensive und Kundenorientierung zu Unternehmensmehrwert : internationale Unternehmertage Thüringen, Bayern, Südtirol
Görgmaier, Dietmar (contributor) - 1997 - 1. Aufl
Persistent link: https://www.econbiz.de/10000991494
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Customer Equity von KMUs
Bliemel, Friedhelm W.; Henseler, Jörg - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 235-252). 2003
Persistent link: https://www.econbiz.de/10001759671
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Logistikgerechtes Entgeltmanagement
Nollau, Hans-Georg; Etterer, Wolfgang - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001905574
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Sicherung der Qualität von Beratungsprozessen in kleinen und mittleren Unternehmen
Kailer, Norbert; Falter, Claudia - In: Personalwirtschaft und Organisationskonzepte moderner …, (pp. 185-209). 2001
Persistent link: https://www.econbiz.de/10001654884