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Kundenorientierung : nah dran, aber längst nicht im Ziel ; kleinere Unternehmen orientieren sich zu wenig am Kunden
Triest, Alice van - In: Erfolgsfaktor Kundenzufriedenheit : Handbuch für …, (pp. 267-279). 2012
Persistent link: https://www.econbiz.de/10009697107
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A study of relationship marketing in Malaysian banks : does guanxi influence small medium enterprise owners' satisfaction?
Fernando, Yudi; Ho, Theresa Char Fei; Algunaid, Najib; … - In: Journal of relationship marketing : innovations & … 12 (2013) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10009745162
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Operational considerations and key requirements for SMEs adopting a B2C business model and inviting tenders for software solution
Khaqan, Nazia; Zaman, Khalid - In: Journal of enterprise transformation : a joint … 3 (2013) 2, pp. 107-131
Persistent link: https://www.econbiz.de/10009781961
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A line in water : a case of customer relationship management
Padhi, Chandra Shekar - In: Cases on consumer-centric marketing management, (pp. 27-38). 2014
Persistent link: https://www.econbiz.de/10009785277
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Bank-firm relationships : do perceptions vary by gender?
Saparito, Patrick; Elam, Amanda; Brush, Candida G. - In: Entrepreneurship, theory and practice : ET & P 37 (2013) 4, pp. 837-858
Persistent link: https://www.econbiz.de/10009786241
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How relational capabilities matter? : organizational context and performance of internationally oriented SMEs
Ciszewska-Mlinarič, Mariola; Obłój, Krzystof; … - In: Central European business review : CEBR 1 (2012) 3, pp. 28-36
Persistent link: https://www.econbiz.de/10010343804
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Dimensions of customer loyalty in hospitality micro-enterprises
Haghighi, Azin Mostajer; Baum, Tom; Shafti, Farhad - In: The service industries journal 34 (2014) 3, pp. 251-273
Persistent link: https://www.econbiz.de/10010344131
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Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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The adoption of customer relationship management (CRM) technology in SMEs : an empiricial study
Nguyen, Thuyuyen; Waring, Teresa S. - In: Journal of small business and enterprise development 20 (2013) 4, pp. 824-848
Persistent link: https://www.econbiz.de/10010230782