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Effects of customer knowledge management and customer orientation on innovation capacity and marketing results in SMEs : the mediating role of innovation orientation
Fidel, Pilar; Schlesinger, Walesska; Emilo, Esposito - In: International journal of innovation management 22 (2018) 7, pp. 1850055-1-26
Persistent link: https://www.econbiz.de/10011936252
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Die Geschäftsbeziehung zwischen mittelständischen Unternehmen und ihrer Hausbank : eine ökonomische und verhaltenswissenschaftliche Analyse
Segbers, Klaus - 2007 - 1. Aufl.
Das Hausbankprinzip nimmt bei der Finanzierung mittelständischer Unternehmen in Deutschland traditionell eine zentrale Stellung ein. Diese Beziehung unterliegt aktuell einem starken Wandel. Als Konsequenz wird häufig eine Abkehr vom Hausbankprinzip gefordert. Diese Untersuchung widmet sich der...
Persistent link: https://www.econbiz.de/10011937574
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Interaction between the dimensions of customer relationship management and human resource performance of technology-based firms
Ahmadzadeh, Kamran; Ahmadi, Farid - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 270-276
Persistent link: https://www.econbiz.de/10012204739
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Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos; Svensson, Göran; … - In: International journal of procurement management 12 (2019) 4, pp. 391-409
Persistent link: https://www.econbiz.de/10012138468
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Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Olomu, Michael Oluwaseun - In: International journal of business performance management 20 (2019) 3, pp. 212-228
Persistent link: https://www.econbiz.de/10012144433