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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique - 1993
Persistent link: https://www.econbiz.de/10000349013
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Konsumentenemotionen : Messung durch computergestützte Verfahren ; eine empirische Validierung nicht-verbaler Methoden
Neibecker, Bruno - 1985
Persistent link: https://www.econbiz.de/10000085893
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Positive affect and decision processes : some recent theoretical developments with practical implications
Isen, Alice M. - In: Handbook of consumer psychology, (pp. 273-296). 2008
Persistent link: https://www.econbiz.de/10003716195
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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200
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Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans; Pieters, Rik - In: Handbook of consumer psychology, (pp. 367-392). 2008
Persistent link: https://www.econbiz.de/10003716210
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Music and consumers
Kellaris, James J. - In: Handbook of consumer psychology, (pp. 837-856). 2008
Persistent link: https://www.econbiz.de/10003716275
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296