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Is advertising believability really important?
Maloney, John C. - In: Advertising management, (pp. 166-179). 1965
Persistent link: https://www.econbiz.de/10002426218
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Copy testing : what course is it taking?
Maloney, John C. - In: Advertising management, (pp. 501-509). 1965
Persistent link: https://www.econbiz.de/10002430816
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Social change and attitude change
Maloney, John C.; Schonfeld, Eugene P. - In: Processes and phenomena of social change, (pp. 191-215). 1973
Persistent link: https://www.econbiz.de/10002426226
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The 1960s - Curiosity versus Disbelief in Advertising - June 1962, Volume 2, No. 2, pages 2-8 - Maloney presents surprising evidence against the conventional view that an advertise...
Maloney, John C. - In: Journal of advertising research 40 (2000) 6, pp. 7-13
Persistent link: https://www.econbiz.de/10006514310
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Curiosity versus Disbelief in Advertising
Maloney, John C. - In: Journal of Advertising Research 40 (2000) 06, pp. 7-13
Persistent link: https://www.econbiz.de/10005425132