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Optimal Price and Protection Period Decisions for a Product Under Warranty

Glickman, Theodore S.; Berger, Paul D. - In: Management Science 22 (1976) 12, pp. 1381-1390

This paper proposes and analyzes a model for maximizing the profit of a product sold under warranty. The decision variables assumed in the model are the price of the product and the length of the period throughout which the manufacturer is responsible for service. The paper focuses on the...

Persistent link: https://www.econbiz.de/10009203871

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Smith, Gerald E.; Berger, Paul D. - In: Journal of the Academy of Marketing Science 24 (1996) 3, pp. 219-231

Persistent link: https://www.econbiz.de/10006153831

The optimal use of standby suppliers: a decision-analysis approach

Berger, Paul D.; Gerstenfeld, Arthur; Zeng, Amy Z. - In: International journal of logistics : research and … 8 (2005) 1, pp. 67-79

Persistent link: https://www.econbiz.de/10006015374

How many suppliers are best? A decision-analysis approach

Berger, Paul D.; Gerstenfeld, Arthur; Zeng, Amy Z. - In: Omega : the international journal of management science 32 (2004) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10006758615

OBSERVATIONS - The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected

Clancy, Kevin J.; Berger, Paul D.; Magllozzi, Thomas L. - In: Journal of advertising research 43 (2003) 4, pp. 370-380

Persistent link: https://www.econbiz.de/10006505228

Determining optimal compensation rates under risk and uncertainty

Berger, Paul D.; Jaffe, Lynn J. - In: Operations research, Management science : OR MS ; the … 35 (1995) 2, pp. 181-184

Persistent link: https://www.econbiz.de/10006534715

The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness

Jaffe, Lynn J.; Berger, Paul D. - In: Journal of advertising research 34 (1994) 4, pp. 32-42

Persistent link: https://www.econbiz.de/10006536599

Evaluating a model for cost-effective data quality management in a real-world CRM setting

Even, Adir; Shankaranarayanan, G.; Berger, Paul D. - In: Decision support systems : DSS ; the international journal 50 (2010) 1, pp. 152-164

Persistent link: https://www.econbiz.de/10008717843

Leveraging affiliations by marketing to and through associations

Roy, Abhijit; Berger, Paul D. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 270-284

Persistent link: https://www.econbiz.de/10007611548

The role of channel quality in customer equity management

Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252

Persistent link: https://www.econbiz.de/10007865897