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The future of consumerism
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06.08.1989
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1972-1977
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Bloom, Paul N.
60
Kotler, Philip
7
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4
Hoeffler, Steve
4
Keller, Kevin Lane
4
Bolton, Lisa E.
3
Cohen, Joel B.
3
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3
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2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of marketing
5
Harvard business review : HBR
3
Report / Marketing Science Institute
3
The future of consumerism
3
Business Horizons
2
California management review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of social entrepreneurship
2
Lexington books
2
MIT sloan management review
2
An assessment of marketing thought and practice
1
Business horizons
1
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1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
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1
International journal of entrepreneurial venturing
1
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1
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1
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1
Journal of retailing
1
Legends in marketing
1
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1
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1
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1
Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
34
OLC EcoSci
13
USB Cologne (EcoSocSci)
9
RePEc
4
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21
Improving the communications strategies of health-focused social entrepreneurial organisations : guidance from the literature
Apadula, Lauren Trabold
;
Bloom, Paul N.
;
Block, Lauren G.
- In:
International journal of entrepreneurial venturing
6
(
2014
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10010496304
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22
Consumer education : marketers take heed
Bloom, Paul N.
;
Silver, Mark J.
- In:
Harvard business review : HBR
54
(
1976
)
1
,
pp. 23-36, 40-42 [u.a.]
Persistent link: https://www.econbiz.de/10001932971
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23
Emergence of anti-industrialism
Bloom, Paul N.
;
Stern, Louis W.
- In:
Business horizons
19
(
1976
)
5
,
pp. 87-93
Persistent link: https://www.econbiz.de/10001932975
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24
Marketer behavior and public policy : some unexplored territory
Bloom, Paul N.
;
Dholakia, Nikhilesh
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 63-67
Persistent link: https://www.econbiz.de/10001932986
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25
The maturing of consumerism
Bloom, Paul N.
;
Greyser, Stephen A.
- In:
Harvard business review : HBR
59
(
1981
)
6
,
pp. 130-139
Persistent link: https://www.econbiz.de/10001932990
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26
Problems and challenges in social marketing
Bloom, Paul N.
;
Novelli, William D.
- In:
Journal of marketing
45
(
1981
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10001932998
Saved in:
27
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Sunrise ... sunset : challenging the myth of industrial …
,
(pp. 501-514)
.
1985
Persistent link: https://www.econbiz.de/10001933002
Saved in:
28
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Harvard business review : HBR
53
(
1975
)
6
,
pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
Saved in:
29
Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve
;
Bloom, Paul N.
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
Saved in:
30
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
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