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Social marketing : promoting t...
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Social marketing
1,188
Social Marketing
1,186
Consumer behaviour
268
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232
social marketing
120
Behavioral economics
118
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32
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30
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26
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21
Sunstein, Cass R.
20
Lee, Nancy R.
19
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15
Gordon, Ross
14
Parker, Lukas
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13
Binney, Wayne
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Dietrich, Timo
13
Aleti, Torgeir
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Nguyen, Dang
12
Russell-Bennett, Rebekah
12
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10
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9
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1
International Nonprofit and Social Marketing Conference <2007, Brisbane>
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Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
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1
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1
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1
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1
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1
Verfassungsblog Conference "Choice Architecture in Democracies: Exploring the Legitimacy of Nudging" <2015, Online>
1
Verlag Dr. Kovač
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
1
World Bank
1
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Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
International review on public and non-profit marketing
32
Health marketing quarterly
31
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Europäische Hochschulschriften / 5
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
Journal of strategic marketing
5
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ECONIS (ZBW)
1,269
USB Cologne (EcoSocSci)
92
USB Cologne (business full texts)
3
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2
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71
Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.
;
Magnuson, Sherry L.
;
Deshpande, Sameer
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003832742
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72
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Saved in:
73
TV viewing and physical activity : a segment analysis for social marketing
Singh, Satyendra
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10003832747
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74
Understanding young adult drink-driving behaviour : a value benefit perspective
Fry, Marie-Louise
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003832748
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75
The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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76
Social marketing with challenging target groups : smoking cessation in prisons in England and Wales
MacAskill, Susan
;
Lindridge, Andrew
;
Stead, Martine
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10003832762
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77
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
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78
The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
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79
"If only the chronically poor could talk" : listening to voices in poverty from Zambia
Muuka, Gerry Nkombo
;
Choongo, Mutinta Milimo
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 155-160
Persistent link: https://www.econbiz.de/10003839093
Saved in:
80
Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
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