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Die Wichtigkeit von Immobilienmerkmalen in fünf Ländern : ein Methodenvergleich zwischen direkter Befragung und Conjoint-Analyse

Moser, Klaus - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 25-48

Persistent link: https://www.econbiz.de/10001242752

Eskalierendes Commitment von Entscheidern : methodologische Probleme

Moser, Klaus; Wolff, Hans-Georg; Kraft, Alexandra - In: Jahrbuch normative und institutionelle Grundfragen der … 2 (2003), pp. 241-265

Persistent link: https://www.econbiz.de/10001756397

'…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens)

Spörrle, Matthias - 2012

The present article provides an overview of empirical research concerning the brand name as an integral component of the brand image that can be regarded to be of pivotal importance for a company's marketing activities. After a short outline of effects of a brand name on consumption activities...

Persistent link: https://www.econbiz.de/10013114787

Process accountability as a de-escalation technique : how time moderates the dual role of information search

Moser, Klaus; Wolff, Hans-Georg; Soucek, Roman - In: Journal of personnel psychology 19 (2020) 2, pp. 63-74

Persistent link: https://www.econbiz.de/10012303156

Psychische Folgen von Arbeitsplatzverlust und Arbeitslosigkeit

Paul, Karsten Ingmar; Zechmann, Andrea; Moser, Klaus - In: WSI-Mitteilungen : Zeitschrift des Wirtschafts- und … 69 (2016) 5, pp. 373-380

Persistent link: https://www.econbiz.de/10011703576

Increasing proactive coping in organizational newcomers : improving job adaptation or rocking the boat?

Slebarska, Katarzyna; Soucek, Roman; Moser, Klaus - In: Journal of career development 46 (2019) 3, pp. 295-313

Persistent link: https://www.econbiz.de/10011999805

Evaluating rater training with double-pretest one-posttest designs : an analysis of testing effects and the moderating role of rater self-efficacy

Moser, Klaus; Kemter, Verena; Wachsmann, Kerstin; … - In: The international journal of human resource management 29 (2018) 18, pp. 2609-2631

Persistent link: https://www.econbiz.de/10011950950

Traits grow important with increasing age : customer age, brand personality and loyalty

Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531

Persistent link: https://www.econbiz.de/10011707433

How communication in organizations is related to foci of commitment and turnover intentions

Holzwarth, Sebastian; Gunnesch-Luca, George; Soucek, Roman - In: Journal of personnel psychology 20 (2021) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10012491932

Personalmarketing

Moser, Klaus (contributor) - 1993

Persistent link: https://www.econbiz.de/10004131930

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