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If the organizations won't give us information... : the use of multiple new media for crisis technical translation and dialogue

Stephens, Keri K.; Malone, Patty C. - In: Journal of public relations research : a quarterly … 21 (2009) 2, pp. 229-239

Persistent link: https://www.econbiz.de/10003847754

Consumer concern, knowledge and attitude towards counterfeit apparel products

Marcketti, Sara B.; Shelley, Mack C. - In: International journal of consumer studies 33 (2009) 3, pp. 327-337

Persistent link: https://www.econbiz.de/10003850089

"May contain" labelling : adequate consumer warning or unnecessarily defensive manufacturer behaviour?

Pape, S. B. - In: Journal of consumer policy : consumer issues in law, … 32 (2009) 2, pp. 165-188

Persistent link: https://www.econbiz.de/10003878969

Was bringt ein Pageflip in Online-Katalogen dem Produktmarketing?

Schulte, Frank P.; Heineken, Edgar; Gall, Simon - In: i-com : journal of interactive media 8 (2009) 2, pp. 40-46

Persistent link: https://www.econbiz.de/10003880003

Bodini, A.; Richter, T.; Felder, R. - In: Journal of food products marketing 15 (2009) 3, pp. 364-377

Persistent link: https://www.econbiz.de/10003882717

The effects of regulatory focus and tie strength on word-of-mouth behaviour

Chung, Cindy; Tsai, Qianyi - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 329-341

Persistent link: https://www.econbiz.de/10003883512

The effect of perceived message choice on persuasion

Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301

Persistent link: https://www.econbiz.de/10003883890

Understanding the influence of literacy on consumer memory : the role of pictorial elements

Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402

Persistent link: https://www.econbiz.de/10003883920

The impact of learning style on web shopper electronic catalog feature preference

Hossain, Muhammad Muazzem; Abdullah, ABM; Prybutok, … - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10003886446

Traffic lights and food choice : a choice experiment examining the relationship between nutritional food labels and price

Balcombe, Kelvin G.; Fraser, Iain M.; Di Falco, Salvatore - 2009

In this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify...

Persistent link: https://www.econbiz.de/10003889482