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Predictive marketing : easy ways every marketer can use customer analytics and big data

Artun, Ömer; Levin, Dominique - 2015

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a … more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for … navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing …

Persistent link: https://www.econbiz.de/10011373421

Marketing horizons: a 1980's perspective : proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference ; Dallas, Texas, USA, April 30 - May 3, 1980

Bellur, Venkatakrishna V. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume III, edited by Venkatakrishna V. Bellur, James W. Camerius and Brian G. Gnauck

Persistent link: https://www.econbiz.de/10011398332

New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001

Moore, Melissa (ed.); Moore, Robert S. (contributor) - 2015 - Reprint from original edition "developments in marketing science", Volume XXIV, edited by Melissa Moore and Robert Moore

Persistent link: https://www.econbiz.de/10011398333

Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition

Persistent link: https://www.econbiz.de/10011398334

Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 20...

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts

Persistent link: https://www.econbiz.de/10011398335

Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts

Persistent link: https://www.econbiz.de/10011398336

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts

Persistent link: https://www.econbiz.de/10011398337

Multimedia Marketing : Studienbuch

Urban, Thomas; Carjell, Andreas M. - 2016

Persistent link: https://www.econbiz.de/10011403735

Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing

Schreyer, Markus - 2017

Persistent link: https://www.econbiz.de/10011380517

Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010

Sharma, Dheeraj (ed.) - 2015 - Reprint from original edition

Persistent link: https://www.econbiz.de/10011398338

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