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Unternehmensführung in der Mar...
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Marketingmanagement
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Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
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Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
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Belz, Christian
23
McDonald, Malcolm
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
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Hinson, Robert
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Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
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Hartley, Steven W.
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Kotabe, Masaaki
21
Morgan, Neil A.
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
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Verlag Franz Vahlen
11
Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Duncker & Humblot
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5
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4
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4
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4
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4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
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4
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4
Springer-Verlag GmbH
4
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,669
USB Cologne (EcoSocSci)
662
EconStor
16
USB Cologne (business full texts)
5
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141
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
142
Cases in marketing management
Dalrymple, Douglas J.
;
Parsons, Leonard J.
;
Jeannet, …
-
1992
Persistent link: https://www.econbiz.de/10000842498
Saved in:
143
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? : Helsinki (Finland), 12th - 14th June 1991
1992
Persistent link: https://www.econbiz.de/10000842986
Saved in:
144
Marketing für innerbetriebliche Weiterbildungsleistungen
Cramer, Birgit
-
1987
Persistent link: https://www.econbiz.de/10000737823
Saved in:
145
Statystyczne metody segmentacji rynku
Pociecha, Józef
-
1986
Persistent link: https://www.econbiz.de/10000738482
Saved in:
146
De marketing-mix als categorisch systeem
Van Waterschoot, Walter
;
Voet, Roseline
-
1987
Persistent link: https://www.econbiz.de/10000738654
Saved in:
147
A game-theoretic approach to the design of an optimal sales policy
Hu, Sheng-Cheng
;
Kalwani, Manohar U.
;
Lau, Kin-nam
-
1986
Persistent link: https://www.econbiz.de/10000738684
Saved in:
148
Shelf allocation for retailers' profit, SHARP
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
-
Rev
Persistent link: https://www.econbiz.de/10000739191
Saved in:
149
Sales management : decisions, strategies, and cases
Still, Richard R.
;
Cundiff, Edward W.
;
Govoni, Norman A. P.
-
1988
Persistent link: https://www.econbiz.de/10000739580
Saved in:
150
Möglichkeiten und Grenzen des Sponsoring im Rahmen der Marketingaktivitäten von ersten Anbietern
Wimmer, Heinrich
-
1987
-
2. Aufl
Persistent link: https://www.econbiz.de/10000740165
Saved in:
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