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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

Homburg, Christian; Krohmer, Harley - 2009 - 3., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10014012209

The new review economy : third-party review sites, reputation, and neo-liberal public relations in the digital age

Novak, Alison N. - 2021

Persistent link: https://www.econbiz.de/10013182480

Building value through marketing : a step-by-step guide

Sugai, Philip - 2020 - 1 Edition.

Persistent link: https://www.econbiz.de/10013182589

Creating brand cool : brand distinction in the online marketplace

Abraham, Joan - 2021

Persistent link: https://www.econbiz.de/10013182964

Marketing management in Asia

Andrews, Tim G. (ed.); Chen, Junsong (ed.); … - 2013 - First edition.

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder...