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International marketing commun...
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Internationales Marketing
5,813
International marketing
5,091
Multinationales Unternehmen
777
Marketingmanagement
760
Marketing management
725
Transnational corporation
712
Konsumentenverhalten
686
Consumer behaviour
683
Brand management
616
Markenführung
616
Welt
602
World
599
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Internationaler Markteintritt
444
Theorie
420
USA
420
Theory
415
Export
413
United States
407
Germany
395
KMU
346
SME
346
Markenimage
345
Brand image
342
Marketing
307
China
301
Kulturelle Identität
272
Cultural identity
270
Unternehmenserfolg
238
Firm performance
236
Brand
215
Markenartikel
211
Schwellenländer
206
Emerging economies
203
Interkulturelles Management
195
Strategisches Management
191
Werbung
187
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Online availability
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Undetermined
1,055
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370
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Article
3,045
Book / Working Paper
2,702
Journal
73
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Article in journal
2,235
Aufsatz in Zeitschrift
2,235
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779
Book section
779
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504
Non-commercial literature
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Hochschulschrift
354
Collection of articles of several authors
316
Sammelwerk
316
Thesis
282
Lehrbuch
233
Textbook
204
Working Paper
201
Arbeitspapier
187
Bibliografie enthalten
157
Bibliography included
157
Aufsatzsammlung
134
Case study
133
Fallstudie
133
Konferenzschrift
107
Dissertation u.a. Prüfungsschriften
91
Reprint
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
Glossar enthalten
44
Glossary included
44
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
19
Multi-volume publication
19
Bibliografie
17
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17
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17
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13
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English
4,459
German
1,088
Undetermined
113
French
48
Italian
35
Spanish
33
Polish
24
Hungarian
13
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6
Russian
5
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5
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3
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3
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3
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3
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2
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2
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2
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1
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1
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1
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1
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Author
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Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Solberg, Carl Arthur
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Institution
All
American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
School of Business <Ottawa> / International Business Study Group
2
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Published in...
All
International marketing review
135
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,275
USB Cologne (EcoSocSci)
496
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
1
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Showing
51
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51
Formen wirtschaftlicher Zusammenarbeit zwischen Unternehmen aus Österreich und den neuen deutschen Bundesländern : Studie
Moser, Reinhard
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000895798
Saved in:
52
Konsumgütermarkt und Marketing in China
Song, Xueming
-
1994
Persistent link: https://www.econbiz.de/10000896378
Saved in:
53
Recommendations and guidelines for trade efficiency : United Nations International Symposium on Trade Efficiency
1994
Persistent link: https://www.econbiz.de/10000896973
Saved in:
54
Internationale Wachstumsstrategien : Anforderungen und Optionen für den Einzelhandel
Herold, Bernhard
-
1992
Persistent link: https://www.econbiz.de/10000854405
Saved in:
55
Internationales Marketing in Entwicklungsländern
Essawy, Magdy A.
-
1989
Persistent link: https://www.econbiz.de/10000855123
Saved in:
56
Managing cultural differences for competitive advantage
Hoecklin, Lisa A.
-
1993
Persistent link: https://www.econbiz.de/10000856851
Saved in:
57
Adaptation of operation strategies to radical changes in target markets : Finnish operations in the former USSR from 1976 until 1991
Hirvensalo, Inkeri
-
1993
Persistent link: https://www.econbiz.de/10000857195
Saved in:
58
Verbund-Verkaufsförderung als Instrument des Exportmarketing : Organisation und Umsetzung von Verbund-Verkaufsförderung für Nahrungsmittel auf dem Exportmarkt Italien
Kütemeyer, Jürgen
-
1993
Persistent link: https://www.econbiz.de/10000857201
Saved in:
59
Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.
;
Rau, Pradeep A.
-
1990
Persistent link: https://www.econbiz.de/10000857238
Saved in:
60
Globalizzazione dell'impresa : verso nuovi statuti d'impresa ; studio svolta dal Centro Pio Manzú per il Ministero del Bilancio e della Programmazione Economica
Dasi, Gerardo F.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000858058
Saved in:
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