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Beiträge zum Marketing-Managem...
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Marketingmanagement
17,195
Marketing management
16,357
Marketing
3,545
Konsumentenverhalten
2,562
Consumer behaviour
2,559
Theorie
2,263
Theory
2,260
Beziehungsmarketing
1,903
Relationship marketing
1,899
Deutschland
1,655
Germany
1,603
Markenführung
1,387
Brand management
1,385
USA
1,282
United States
1,253
Online-Marketing
1,195
Internet marketing
1,152
Strategisches Management
1,143
Unternehmenserfolg
1,043
Firm performance
1,039
Strategic management
892
Innovation
862
KMU
775
SME
774
Internationales Marketing
767
International marketing
741
Social Web
705
Social web
705
Marktforschung
703
Werbung
653
Markenimage
619
Brand image
615
Advertising
598
Market research
588
Marketingtheorie
550
Innovationsmanagement
541
Marketing theory
540
Innovation management
522
Lieferantenmanagement
511
Supplier relationship management
511
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Online availability
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Undetermined
3,858
Free
1,620
Type of publication
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Article
9,658
Book / Working Paper
7,747
Journal
56
Type of publication (narrower categories)
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Article in journal
7,380
Aufsatz in Zeitschrift
7,380
Aufsatz im Buch
2,218
Book section
2,218
Hochschulschrift
1,192
Graue Literatur
1,061
Non-commercial literature
1,061
Thesis
986
Lehrbuch
759
Collection of articles of several authors
684
Sammelwerk
684
Textbook
644
Bibliografie enthalten
548
Bibliography included
548
Working Paper
480
Arbeitspapier
471
Case study
448
Fallstudie
448
Aufsatzsammlung
396
Konferenzschrift
214
Ratgeber
186
Guidebook
176
Conference proceedings
138
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
87
Handbuch
87
Dissertation u.a. Prüfungsschriften
66
Conference paper
64
Konferenzbeitrag
64
Festschrift
45
Fallstudiensammlung
41
Collection of articles written by one author
40
Sammlung
40
Bibliografie
37
Amtsdruckschrift
33
Government document
33
Systematic review
28
Übersichtsarbeit
28
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English
12,743
German
4,414
Undetermined
120
French
77
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
14
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
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Author
All
Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
39
Backhaus, Klaus
36
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
O'Cass, Aron
25
Diller, Hermann
24
Fritz, Wolfgang
24
Reinecke, Sven
24
Belz, Christian
23
McDonald, Malcolm
23
Melewar, T. C.
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Morgan, Neil A.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Hartley, Steven W.
21
Kotabe, Masaaki
21
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Institution
All
Springer Fachmedien Wiesbaden
61
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
12
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
203
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
81
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,775
USB Cologne (EcoSocSci)
662
EconStor
18
USB Cologne (business full texts)
5
BASE
1
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61
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
62
Kooperative Marketing-Kommunikation : kommunikationspolitische Zusammenarbeit von Kosumgüter-Anbietern
Lindemann, Michael
-
1993
Persistent link: https://www.econbiz.de/10000860461
Saved in:
63
Omvärldsmodeller hos beslutsfattare i industriföretag : en studie av Svenska leverantörer till fordonsindustrin
Söderlund, Magnus
-
1993
Persistent link: https://www.econbiz.de/10000860676
Saved in:
64
Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig
-
1993
-
5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
Saved in:
65
Pricing policy or elasticity policy?
Lamperjee, Nicolas
-
1993
Persistent link: https://www.econbiz.de/10000860735
Saved in:
66
The foundations of internal marketing
Bekkers, Marleen H.
;
Haastrecht, C. T. van
-
1993
Persistent link: https://www.econbiz.de/10000860985
Saved in:
67
Die Entwicklung einer Marktkommunikationsstrategie für ein mittelständisches Mehrprodukt-Unternehmen
Schmidt, Ralf
-
1992
Persistent link: https://www.econbiz.de/10000862204
Saved in:
68
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
69
Pricing von Options- und Wandelanleihen aus finanzwirtschaftlicher Sicht : eine Analyse und Beurteilung der Pricing-Möglichkeiten bei inländischen Options- und Wandelanleihen
Zwyssig, Markus
-
1992
Persistent link: https://www.econbiz.de/10000863284
Saved in:
70
Marketing channel development and management
MacCalley, Russel W.
-
1992
Persistent link: https://www.econbiz.de/10000863582
Saved in:
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