Similar Search Results

Relationship marketing : best practice in the banking sector

Chirica, Cǎtǎlina - In: Amfiteatru economic : an economic and business research … 15 (2013) 33, pp. 288-300

Persistent link: https://www.econbiz.de/10010342828

Investigating the Determinants and Outcomes of Market Orientation : Evidence from Bangladesh Banks

Zebal, Mostaque Ahmed - 2012

This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in...

Persistent link: https://www.econbiz.de/10013113720

The Study Relationship between Perceptual Market Orientation in Customers and Their Loyalty in Banking Industry of Iran (Case Study : Mellat Bank of West Country)

Akbari, Peyman - 2013

between perceptual market orientation in customers and their loyalty in the Mellat Bank, in the West of Iran. For this purpose … customers of Mellat Bank in the West of Iran that was that by using Morgan table statistical sample was obtained 384, of course … relationship between perceptual market orientation in customers and their loyalty in the Mellat Bank, in the West of Iran. At the …

Persistent link: https://www.econbiz.de/10013082403

Features of Integrated Marketing Communications of the Russian Bank Sphere

Rubtcova, Mariia - 2019

The paper deals with the analysis of features of integrated marketing communications of the Russian bank sphere. We … focused on main advantages of integrated marketing communications in the bank sphere. In our opinion goal of integrated … that the Bank's strategy of integrated promotion of its services contributes to the achievement of the goals and objectives …

Persistent link: https://www.econbiz.de/10012892671