Dieses Buch wird Fach- und Führungskräften des Finanzsektors neue Einblicke in die Situation ihrer Branche geben. Denn traditionelle Strukturen und bisherige Wertschöpfungsketten müssen in der aktuellen Umbruchphase zukunftsfähig verändert werden. Niedrigzins, erodierende Profitabilität,...

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using...

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book...

"For strategy and organization studies scholars in business and management, defence studies, public policy and government. We argue for a fundamental reversal of strategy. No longer about calculating and controlling the world, it becomes an organizational practice of asking a basic question: how...

Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edge by providing timely insights, optimizing business processes, and generating growth and innovation opportunities. Strategic questions arise as firms...