Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand equity : a perspective o...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
10
Markenführung
10
Marketing
8
Brand
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
India
6
Indien
6
USA
6
United States
6
Brand image
5
Markenimage
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Firm value
4
Innovation
4
International economic relations
4
Internationale Wirtschaftsbeziehungen
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Shareholder Value
4
Shareholder value
4
Unternehmenswert
4
Firm performance
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Sowjetunion
3
Supplier relationship management
3
Takeover
3
USSR
3
Unternehmenserfolg
3
Übernahme
3
Automobilzulieferindustrie
2
Automotive supplier industry
2
Business cycles
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
22
Free
5
Type of publication
All
Article
92
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
Undetermined
58
English
54
Author
All
Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
Shocker, Allan D.
30
Kim, Namwoon
17
Kumar, V.
8
Han, Jin K.
7
Ramaswami, Sridhar N.
7
Srinivasan, V.
7
Bharadwaj, Sundar G.
5
Fahey, Liam
5
McInish, Thomas H.
5
Yip, Yewmun
5
Bahadir, S. Cem
4
Kamakura, Wagner A.
4
Mahajan, Vijay
4
Shervani, Tasadduq A.
4
Ho, Foo-Nin
3
Hollebeek, Linda D.
3
Rust, Roland T.
3
Bawa, Kapil
2
Bhargava, Mukesh
2
Chang, Dae Ryun
2
Day, George S.
2
Green, Robert T.
2
Hanssens, Dominique M.
2
Maltz, Elliot
2
May, Jerrold H.
2
Rao, Vithala R.
2
Roberts, John H.
2
Srinivasan, Srini S.
2
Sudharshan, D.
2
Worm, Stefan
2
Ali, Mansoor
1
Ambler, Tim
1
Bahadir, S.Cem
1
Bayus, Barry L.
1
Brady, Michael
1
Bridges, Eileen
1
Broniarczyk, Susan
1
Capraro, Anthony J.
1
more ...
less ...
Institution
All
Analytic Approaches to Product and Marketing Planning
1
Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
1
Marketing Science Institute
1
Vanderbilt University
1
Published in...
All
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
The Asian economic review : journal of the Indian Institute of Economics
6
Report / Marketing Science Institute
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Managerial finance
3
Marketing Science
3
Report / Marketing Science Institute / Marketing Science Institute
3
Technological forecasting & social change : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of creating value
2
Managerial Finance
2
Marketing Science Institute, Report
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
A reader in marketing communications
1
Advances in international marketing
1
Asia Pacific community : a quarterly review
1
California management review
1
Corporate strategy and product innovation
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing
1
Journal of Behavioral Economics
1
Journal of Economic Behavior & Organization
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of banking & finance
1
Journal of economic behavior & organization : JEBO
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management : JOM
1
Journal of service research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing Science Institute, Working Paper
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
OLC EcoSci
33
RePEc
14
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
Showing
111
-
112
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
111
A Model to Explain Shareholder Returns: Marketing Implications
Kumar, V.
;
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
- In:
Journal of Business Research
50
(
2000
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10005473865
Saved in:
112
Consumer decision-making in a multi-generational choice set context
Kim, Namwoon
;
Srivastava, Rajendra K.
;
Han, Jin K.
- In:
Journal of Business Research
53
(
2001
)
3
,
pp. 123-136
Persistent link: https://www.econbiz.de/10005474259
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
