Does this sound familiar? You've tried to grow your business but have produced less-than-desired results. You've learned that your working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies...

Intro -- Title Page -- Copyright -- Dedication -- Before We Begin -- Chapter 1: The Rise of the Experience -- The Experience R/Evolution -- Recalibrating the Marketing Mix -- The New Branding Frontier -- Reference -- Chapter 2: The Psychology of Engagement -- The Science Behind Relationships --...

"In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing,...

Acknowledgements -- About the author -- About the content -- About frame concepts -- Dedication -- Foreword -- References -- Prologue: a call to visual action about the author and this book -- First-hand knowledge of communication challenges and visual solution -- Presented from the perspective...

What's your organization's marketing strategy?Does your company meet real life marketingchallenges head on and with success? This bookprovides a unique approach by using your organization'smission and vision statements to guidethe development of marketing goals, strategies,and tactics. It uses...

COVER -- BRIEF CONTENTS -- SECTION - I : PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT -- MARKETING CHANNELS -- PHYSICAL DISTRIBUTION MANAGEMENT -- WHOLESALERS -- RETAILERS -- FRANCHISING -- MANAGING MARKETING CHANNELS AND CHANNEL CONFLICTS -- CHANNELS FOR CONSUMER GOODS,INDUSTRIAL GOODS AND...

COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND...

Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the...