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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Standorte, Nachfrageexternalitäten und Preisankündigungen
Henkel, Joachim - 1997
Persistent link: https://www.econbiz.de/10000629172
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Exploring the role of advertising in the context of tourist-destination congruity
In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 741-754
Persistent link: https://www.econbiz.de/10014582388
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Managing brand transgressions : 8 principles to transform your brand
Jain, Shailendra Pratap; Jain, Shalini Sarin - 2024
Persistent link: https://www.econbiz.de/10014471861
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Unternehmen im Wandel und Umbruch : Transformation, Evolution und Neugestaltung privater und öffentlicher Institutionen ; [Tagungsband der 59. Wissenschaftlichen Jahrestagung des V...
Becker, Manfred (contributor); Kloock, Josef (ed.);  … - 1998
Persistent link: https://www.econbiz.de/10000646852
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Effektivität des Marketing von Verbänden
Nissen, Dirk - 1998
Persistent link: https://www.econbiz.de/10000647328
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Qualitätsorientierte Marketingpraxis in Hotellerie und Gastronomie
Schaetzing, Edgar E. - 1983
Persistent link: https://www.econbiz.de/10014004049
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Marketing in a Transition Economy : New Realities, Challenges, and Prospects
Hossain, Muhammad Ismail; Akter, Nasrin; Muzareba, … - 2024
Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And …) -- Chapter 7 Supply Chain Management -- Chapter 8 Integrated Marketing Communication -- Digital Marketing -- Chapter 9 Pricing … Strategies -- Chapter 10 Customer Relationship Management -- Chapter 11 Services Marketing -- Chapter 12 Marketing Ethics. …
Persistent link: https://www.econbiz.de/10014577563
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A szurkolók sportklubhoz való kötődésének jelentősége a mérkőzéslátogatásra a hazai labdarúgás esetében
Bodon, György; Neulinger, Ágnes - 2024
A TANULMÁNY CÉLJA A szurkolók csapathoz való kötődésének kialakítása és újabb szurkolók klubhoz vonzása egy fejlett sportgazdaságban elengedhetetlen. Magyarországon ez a téma évtizedes megoldatlan problémát jelent, miközben látványos beruházásokkal új stadionok...
Persistent link: https://www.econbiz.de/10014582141
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The power of instinct : the new rules of persuasion in business and life
Zane, Leslie - 2024 - First edition
"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you …'re an entrepreneur, Fortune 500 executive, marketing professional, or job hunter, mastering the power of instinct will help …
Persistent link: https://www.econbiz.de/10014514130