//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media- und Marketingbegriffe F...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,434
Marketingmanagement
3,554
Marketing management
3,333
Wörterbuch
3,076
marketing
2,598
Theorie
2,413
Theory
2,399
Deutschland
2,324
Germany
1,871
Consumer behaviour
1,838
Konsumentenverhalten
1,709
USA
1,506
Fachzeitschrift
1,462
Management
1,422
Journal
1,410
United States
1,289
Economics
1,263
Strategisches Management
1,146
Bibliometrie
1,125
Bibliometrics
1,113
Agribusiness
1,103
Marktforschung
997
Relationship marketing
938
Beziehungsmarketing
912
Werbung
894
Marketingtheorie
838
Marketing theory
831
Brand management
772
Markenführung
763
Advertising
740
Agricultural and Food Policy
728
Welt
702
Online-Marketing
700
Market research
696
Internet marketing
695
World
688
Innovation
667
Demand and Price Analysis
652
Crop Production/Industries
640
Unternehmen
624
more ...
less ...
Online availability
All
Free
9,014
Undetermined
6,428
Type of publication
All
Book / Working Paper
23,939
Article
13,121
Journal
646
Other
523
Database
4
Type of publication (narrower categories)
All
Article in journal
5,532
Aufsatz in Zeitschrift
5,532
Aufsatz im Buch
1,715
Book section
1,715
Graue Literatur
1,471
Non-commercial literature
1,471
Hochschulschrift
1,416
Collection of articles of several authors
1,302
Sammelwerk
1,302
research-article
1,150
Thesis
1,137
Lehrbuch
1,059
Textbook
878
Aufsatzsammlung
860
Wörterbuch
848
Working Paper
790
Enzyklopädie
727
Arbeitspapier
663
Konferenzschrift
654
Dissertation u.a. Prüfungsschriften
521
Bibliografie enthalten
480
Bibliography included
480
Case study
346
Fallstudie
346
Conference proceedings
316
review-article
300
Ratgeber
254
Guidebook
236
Bibliographie
207
Congress Report
185
Handbook
180
Handbuch
180
conceptual-paper
177
review
177
Glossar enthalten
136
Glossary included
136
case-report
133
Festschrift
126
Nachschlagewerk
117
Reference book
117
more ...
less ...
Language
All
English
18,458
German
10,050
Undetermined
8,872
Hungarian
551
French
297
Russian
170
Polish
103
Spanish
88
Italian
44
Romanian
38
Ukrainian
28
Portuguese
27
Lithuanian
23
Dutch
23
Swedish
17
Czech
16
Arabic
12
Croatian
12
Turkish
11
Finnish
9
Japanese
8
Serbian
8
Bulgarian
7
Multiple languages
7
Slovak
7
Danish
6
Macedonian
5
Chinese
5
Modern Greek (1453-)
4
Latvian
3
Slovenian
3
Belarusian
2
Estonian
2
Afrikaans
1
Old English (ca. 450-1100)
1
Persian
1
Western Frisian
1
Hindi
1
Indonesian
1
Icelandic
1
more ...
less ...
Author
All
Kotler, Philip
222
Meffert, Heribert
214
Bruhn, Manfred
175
Pepels, Werner
135
Irwin, Scott H.
94
Kaiser, Harry M.
75
Fritz, Wolfgang
73
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
53
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Tomczak, Torsten
48
Sheth, Jagdish N.
47
Zerres, Michael P.
47
Baker, Michael John
45
Dichtl, Erwin
45
Huber, Frank
45
Koschnick, Wolfgang J.
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
McAleer, Michael
39
Diller, Hermann
38
Backhaus, Klaus
37
Griffith, Garry R.
37
Chang, Chia-Lin
36
Tadajewski, Mark
36
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Springer Fachmedien Wiesbaden
129
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
95
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
National Bureau of Economic Research
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
EconWPA
20
Agriculture Canada, Government of Canada
19
more ...
less ...
Published in...
All
European Journal of Marketing
463
SpringerLink / Bücher
397
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
166
Europäische Hochschulschriften / 5
134
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection
126
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
89
European journal of marketing : EJM
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Lehrbuch
78
Journal of marketing management : MM
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
66
Journal of Agribusiness
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Journal of marketing
64
Young Consumers
64
Marketing theory
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
more ...
less ...
Source
All
ECONIS (ZBW)
17,859
USB Cologne (EcoSocSci)
9,529
RePEc
6,382
Other ZBW resources
2,105
BASE
1,842
EconStor
274
USB Cologne (business full texts)
166
OLC EcoSci
71
ArchiDok
5
more ...
less ...
Showing
1
-
10
of
38,233
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enzyklopädie des
Marketing
Persistent link: https://www.econbiz.de/10004316236
Saved in:
2
Lexikon
Marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004316238
Saved in:
3
Standard dictionary of advertising, mass media and
marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004054408
Saved in:
4
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10009602203
Saved in:
5
Enzyklopädie des
Marketing
Koschnick, Wolfgang J.
-
1997
Persistent link: https://www.econbiz.de/10000617812
Saved in:
6
Standard-Wörterbuch für Werbung, Massenmedien und
Marketing
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10014511760
Saved in:
7
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10014268921
Saved in:
8
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
9
Absatzpolitik des Fachzeitschriftenverlegers
Schuback, Jürgen
-
1968
Persistent link: https://www.econbiz.de/10000155318
Saved in:
10
Publishing research in
marketing
journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->