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Services in motion: Besonderheiten von Dienstleistungsinnovationen am Beispiel der Bertelsmann Services Group
Hipp, Christiane; Herstatt, Cornelius - 2002
- und Marketingforschung hierbei eine zentrale Rolle spielen können. Ferner konzentriert sich die Organisation des …
Persistent link: https://www.econbiz.de/10010308053
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Spatial analysis in marketing : theory, methods, and applications
Ghosh, Avijit (contributor) - 1991
Persistent link: https://www.econbiz.de/10004131410
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The bibliography of marketing research methods
Dickinson, John Russell - 1990 - 3. ed., 1. print.
Persistent link: https://www.econbiz.de/10004093187
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Services in motion: Besonderheiten von Dienstleistungsinnovationen am Beispiel der Bertelsmann Services Group
Hipp, Christiane; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2002
- und Marketingforschung hierbei eine zentrale Rolle spielen können. Ferner konzentriert sich die Organisation des …
Persistent link: https://www.econbiz.de/10009646546
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Strukturen und Strategien in Klein- und Mittelunternehmen als Wegbereiter des Aufschwungs : Beiträge zu den "Rencontres de St-Gall" 1994
Pleitner, Hans Jobst (contributor) - 1994
Persistent link: https://www.econbiz.de/10004242122
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Handbook of research in international marketing
Jain, Subhash C. (ed.) - 2003
Persistent link: https://www.econbiz.de/10001731954
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Handbook of research in international marketing
Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
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ESOMAR Conference on: "Marketing and Research under a 'New World Order'" : Tokyo (Japan), 6. - 8. July 1992 ; arranged in co-operation with J.M.A. (Japan Marketing Association), A....
Conference on Marketing and Research under a New World … - 1992
Persistent link: https://www.econbiz.de/10004140185
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ESOMAR Conference on: "Innovation in Marketing, Advertising, and Research; Learning from Each Other on a Global Scale" : New York (U.S.A.), 26. - 29. June 1988 ; arranged in co-ope...
Conference on Innovation in Marketing, Advertising, and … - 1988
Persistent link: https://www.econbiz.de/10004064881