Retro brands are relaunched historical brands with updated features. The authors conduct a "netnographic" analysis of two prominent retro brands, the Volkswagen New Beetle and Star Wars: Episode I — The Phantom Menace, that reveals the importance of Allegory (brand story), Aura (brand...

The internal layout of a shopping centre and the spatial relationships of the individual shop units within it are important, to retailers and planners alike. However, relatively little work has been done on analysing the behaviour of pedestrians within shopping centres. To remedy this a...

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains lo the national, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro-scale retail location; that is, location...

Despite the enormous amount of research effort that the geography of retailing has generated in recent years, there have been comparatively few long term studies of retail change. This paper explores the processes and patterns of change in the central shopping district of Belfast between 1950...

This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a U.K. women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign...

Ideas take ten years to migrate from the edge to the centre of academic disciplines. Postmodernism is no exception. The concerns and crises that many postmodern marketers were predicting in the mid-1990s are now exercising the leading lights of marketing scholarship. This paper proffers a potted...

Innovations in retailing are characterised by, first, a hostile reaction from established organisations and, second, by a distinctive pattern of evolution. This article presents an integrated theory of retail change which is used to describe the development of the retail warehouse, one of the...

Samuel Beckett, the peerless Irish playwright, is widely regarded as the epitome of art for art's sake aestheticism. He hated salesmanship of any kind, famously describing it as “mercantile gehenna.” Yet, despite his anti-business reputation, Samuel Beckett is a perfect role model for our...

Fifty years after the Ford report set business schools on the road to Big Science, the futility of that quest is becoming increasingly apparent. Management science is being blamed for the ills that are befalling the global economy. Although many academics maintain that the financial apocalypse...

Purpose – The literary world is an elitist enclave, where anti-marketing rhetoric is regularly encountered. This paper aims to show that the book trade has always been hard-nosed and commercially driven. Design/methodology/approach – This paper is less a review of the literature, or a...