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Guerilla-Werbung : ein Leitfad...
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KMU
50,550
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50,532
Werbung
13,854
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9,844
Advertising
9,789
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8,357
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6,789
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5,188
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3,490
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3,236
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3,052
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3,046
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2,798
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2,633
Globalisierung
2,463
Globalization
2,421
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2,251
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2,110
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2,103
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2,101
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2,056
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2,054
India
2,021
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1,950
Großbritannien
1,870
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1,817
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Audretsch, David B.
107
Becker, Wolfgang
105
Kraus, Sascha
88
Clemens, Reinhard
84
Ulrich, Patrick
84
Meyer, Jörn-Axel
83
Berger, Allen N.
77
Kayser, Gunter
73
Welter, Friederike
73
Storey, David J.
72
Udell, Gregory F.
66
Dana, Leo Paul
65
Smallbone, David
64
Beck, Thorsten
62
Kaiser, Harry M.
60
Wallau, Frank
58
Woodruff, Christopher
58
McKenzie, David J.
57
Acs, Zoltán J.
54
Wagner, Joachim
52
Kay, Rosemarie
50
Cowling, Marc
49
Eisend, Martin
48
Ongena, Steven
47
Degryse, Hans
46
Harvie, Charles
46
Hamer, Eberhard
45
Serrasqueiro, Zélia
44
Tambunan, Tulus Tahi Hamonangan
44
Albach, Horst
43
Fink, Matthias
43
Martin, Albert
43
Zimmermann, Volker
43
Wolter, Hans-Jürgen
42
Fueglistaller, Urs
41
Etemad, Hamid
39
Fairlie, Robert W.
39
Mazzarol, Tim
39
Reid, Gavin C.
39
Zander, Ernst
39
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OECD
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Springer Fachmedien Wiesbaden
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Europäische Kommission
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National Bureau of Economic Research
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Institut für Mittelstandsforschung <Bonn>
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World Bank
58
USA / Congress / House of Representatives / Committee on Small Business
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Edward Elgar Publishing
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International Trade Centre
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Pakistan / Population Census Organisation
43
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42
Internationales Arbeitsamt
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Institut für Mittelstandsforschung Bonn
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34
Europäische Investitionsbank
31
Deutschland / Bundesministerium für Wirtschaft und Technologie
30
Europäische Kommission / Generaldirektion Unternehmen
30
World Bank Group
30
IGI Global
28
International Finance Corporation
28
Verlag Dr. Kovač
28
Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft
27
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26
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26
European Centre for the Development of Vocational Training
24
Deutscher Industrie- und Handelstag
23
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
22
Organisation for Economic Co-operation and Development
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21
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19
Shaker Verlag
18
Wuppertaler Kreis
18
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17
Haufe-Lexware GmbH & Co. KG
17
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Small business economics : an entrepreneurship journal
593
Journal of business research : JBR
464
SpringerLink / Bücher
368
International journal of entrepreneurship and small business
330
Journal of small business and enterprise development
276
Europäische Hochschulschriften / 5
244
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
204
International small business journal : researching entrepreneurship
197
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
181
Journal of advertising : official publication of the American Academy of Advertising
170
Small business economics : an international journal
163
Cogent business & management
156
NBER working paper series
152
Working paper
151
Journal of marketing communications
150
Technological forecasting & social change : an international journal
144
Schriften zur Mittelstandsforschung
139
Springer eBook Collection
137
IFM-Materialien
130
International business review : the official journal of the European International Business Academy
126
International journal of globalisation and small business : IJGSB
125
International journal of business and globalisation : IJBG
119
International entrepreneurship and management journal
115
Working paper / National Bureau of Economic Research, Inc.
115
NBER Working Paper
114
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
112
Policy research working paper : WPS
112
European research studies
108
Journal of international entrepreneurship
108
Applied economics
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of innovation management
104
Piccola impresa
103
International journal of entrepreneurship and small business : IJESB
102
Journal of business ethics : JOBE
100
Management science : journal of the Institute for Operations Research and the Management Sciences
100
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ECONIS (ZBW)
64,972
USB Cologne (EcoSocSci)
5,410
USB Cologne (business full texts)
386
EconStor
53
BASE
22
RePEc
17
ArchiDok
8
OLC EcoSci
7
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81
Die Kunst, die Konkurrenz in den Wahnsinn zu treiben : Wettbewerbsstrategien, die immer funktionieren
Kawasaki, Guy
-
2018
-
Neuauflage
Persistent link: https://www.econbiz.de/10011763065
Saved in:
82
The way of the Guerrilla : achieving success and balance as an entrepreneur in the 21st century
Levinson, Jay Conrad
-
1997
Persistent link: https://www.econbiz.de/10004331975
Saved in:
83
Even more offensive marketing : an exhilarating action guide to winning in business
Davidson, John Hugh
-
1998
Persistent link: https://www.econbiz.de/10004372128
Saved in:
84
Even more offensive marketing : an exhilarating action guide to winning in business
Davidson, John Hugh
-
1997
Persistent link: https://www.econbiz.de/10004372539
Saved in:
85
Hyperwettbewerb : Strategien für die neue Dynamik der Märkte
D'Aveni, Richard A.
;
Gunther, Robert E.
-
1995
Persistent link: https://www.econbiz.de/10004571206
Saved in:
86
Ein Einblick in Guerilla-Marketing : Grundlagen, Theorie und Praxis
Kanbach, Pamela
-
2007
Persistent link: https://www.econbiz.de/10004908231
Saved in:
87
Anything but ordinary : a crash course in lateral business thinking
Förster, Anja
;
Kreuz, Peter
-
2009
Persistent link: https://www.econbiz.de/10004942505
Saved in:
88
Ein Einblick in Guerilla Marketing : Grundlagen, Theorie und Praxis
Kanbach, Pamela
-
2007
Persistent link: https://www.econbiz.de/10003508496
Saved in:
89
Guerilla Marketing und Virales Marketing : Alternativen zur klassischen
Werbung
?
Kutzborski, Regina
-
2007
Persistent link: https://www.econbiz.de/10003631707
Saved in:
90
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010298433
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