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How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari; Paramita, Widya; Jin, Frances Seowon; … - In: Marketing intelligence & planning 42 (2024) 6, pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
Li, Michael Zhi-feng; Li, Li; Li, Jing - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria; Waller, David - In: Marketing intelligence & planning 42 (2024) 3, pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
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Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.; Johnson, Clark D. - In: International marketing review 41 (2024) 3/4, pp. 767-805
Persistent link: https://www.econbiz.de/10015057133