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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10004727775
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545
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Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc - 2007
Persistent link: https://www.econbiz.de/10004880495
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In search of the obvious : the antidote for today's marketing mess
Trout, Jack - 2008
Persistent link: https://www.econbiz.de/10004925110
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012040949
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Die fraktale Marke : eine neue Intelligenz der Werbung ; [das TAO-Projekt]
Gerken, Gerd - 1994
Persistent link: https://www.econbiz.de/10000412346